Nearly every day, I receive white rough diamond offers from sellers. Most are not serious sellers or they are scammers of one kind or another. With the advent of LinkedIn, and the other social networks, the number of scammers has increased dramatically. If you are an experienced rough diamond buyer, it is not difficult to see the scam. However, for those with less experience, the internet offers look legitimate.
Even with experience, it can be very difficult to find a real seller. This of course, is very frustrating for buyers. Yet, if is far more infuriating for the legitimate seller trying to make an honest living. There is an old saying; “When you fly with the crows, you get shot with the crows, even if you are a dove.” This is certainly the case with diamond sellers. The honest sellers are lumped in with the crooks, and they are at a loss as to how to separate themselves from the flock.
Many sellers are angry when buyers refuse to come to see the goods in Africa. They cannot understand how the buyer can expect the seller to go to them. I have written on this extensively and you can read articles on the risks to buyers. Still, sellers keep calling and asking me to bring them real buyers. Well, I have real buyers. I have some really great buyers, buyers who are willing to go to Africa, buyers that understand the risks, buyers with experience. Yes, I can bring them!!
So why are my buyers sitting here, and not talking to you when they could be in Africa right this minute making money? Are they lazy? Are they afraid to travel? Are they too rich to care? Do they have an appointment with the pope? No, the reason they are waiting is because I cannot guarantee my clients that I can trust you, the seller. I cannot trust that when my client and I travel half-way around the world that you sir, will actually show up to meet us. If you do show up, I will then have to hope you actually have diamonds. If you do have the stones, then I have to worry that the diamonds are what you absolutely, positively guaranteed them to be. In addition, if they turn out to be what you say they are, I now have to hope that they have the value that you stated, and that we can come to terms and close the deal.
Because I have been disappointed once or 10,000 times, and because my client spends $20,000 to $30,000 on my fees, expenses, and other inherent costs of going to Africa, I will also have to line up many other sellers in order to hedge my bet on you. In this way, if you cannot perform, I have other options. This sir is why it is so difficult for me and for you, to convince a buyer to come to Africa. In my case, I have a fiduciary responsibility to my client not to bring him to Africa without doing my best to bring about a successful buy. And unlike you, I have to tell my client honestly what the risks of doing this business are, and what his chances of success are.
As I see it, your problem as a seller is that you do not have a track record with the buyer. Because of this, they are naturally and rightfully afraid to work with you. You on the other hand are in the same position; you do not know the buyer and you are naturally and rightfully afraid of him. There is a solution, perhaps you will consider it.
My solution is not without expense, because of this, some sellers will dismiss it out of hand. But for those sellers who are not risk adverse, and are confident that they have the right goods at the right price, consider this: Why not hire a gemologist who can bring you proven customers? A gemologist with experience and a good buyer clientele can verify both the buyer and your company. In addition, he can confirm your ability and the ability of the buyer to perform and can value your product for the sale. The credibility of the gemologist and his relationship with his customers will overcome the fear and reservations of the buyer. Further, you can make a deal with the buyer to split the gemo fees upon the completion of a successful sale.
I know what you are thinking; this idea of my mine is very self-serving. You are 100% correct. If you take my suggestion and hire my firm, I make money. However, there are other gemologists out there, so if you don’t like me and my self-serving ways, then hire a different gemologist. The truth is the truth, whether I make money or someone else does. It does not change the fact that my solution will work.
Once you establish your credibility, your business will have no trouble attracting buyers. So the question I pose is a simple one. Are you a crow or a dove? If you are a dove, then have courage and invest in your business. If you are afraid to invest in your own success, then you need not ask why the buyers you contact are afraid to trust you.
It is always easy to tell the other guy to spend the money. It is not so easy when you have to step up to the plate, is it?
Louis Pearl G.G.
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